The Benefits of Blogging for Attorneys and Their Clients

Blogs can be a great way for people to tell their story. However, in order for blogs to be useful, they must contain valuable information. Unlike other forms of web content, blogs rely on short, concise sentences to relay accurate information quickly to surfers.

Below are three benefits of blogging for attorneys and clients alike:

• Blogs can make you smarter. Whether you are a lawyer or a potential client, blogging can increase your knowledge base. The simple act of reading or writing, even in a relatively casual manner, can increase your brainpower.
• You can become a better researcher. A key element of a blog is that it must be informative. And in order for blogs to contain high quality information, some level of research must be done. Most attorneys are skilled researchers already. However, blogging can increase the ability of a lawyer to quickly access large volumes of text and quickly separate the meaningless content from the information of value.
• Blogs connect you. As a lawyer, blogging gives you an opportunity to have your voice heard. It allows you to write directly to your audience about matters that you feel are important. As a result, you are able to connect directly with potential clients. If you are a client, you can get a feel for a lawyer and his or her practice simply by reading his or her blog.
• Blogs draw traffic to your site. For a lawyer, a good blog develops a following and a growing base of potential clients.